Listeners loved the track once and made it a hit, so one could expect it again,” she reasons.
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Nikhita says, “I think it’s a pure economics plus demand and supply thing. So, the rehashed ones are likely to work, too. Most songs that are being remade were big hits when they released, whether it was Tip Tip Barsa Paani ( Mohra, 1994), Humma Humma, Tamma Tamma or Dilbar. That works in the favour of remakes.” Pure Economics There is comfort in something that you already know. Like Nikhita Gandhi, who sang the new Raabta, opines, “When you hear something familiar, the connect will obviously be there.
These songs are turned into dance numbers and more tech-driven to pander to the youth,” Raghav elaborates. “It’s a good formula for success because you get both the generations to tune in. As far as youngsters are concerned, they get new music. It’s part familiarity and part nostalgia that’s making the generation that grew up on these numbers lap up the recreations. He adds that since it’s a 100-metre sprint that producers are interested in for quick success rather than a long run, recreating songs that are already hit makes sense to them. The melody or lyrics are still the same, after all,” he explains. If a song is already known, it will take that much less time to grow on someone.
“Any track takes that much time for promotions and to be on air for it to be noticed by listeners. Record labels or production houses want their song to get into the listener’s system quickly to get an instant response. Raghav attributes this trend to the fact that music today is short-term. Raabta reboot (2017) A still from Raabta in Agent Vinod (2012) (inset) Nikhita Gandhi Quick Response From Listeners However, there are more reasons why newer Hindi songs are being reinterpreted. Most artistes or composers will tell you that the refurbished versions are a way to reintroduce old gems of music to the gen-now in a style they would relate to. Whether it was Kaanta Laga by DJ Doll, Bally Sagoo’s Chura Liya or Instant Karma’s Baahon Mein Chale Aao or many more. In fact, new numbers such as Aashiq Banaya Aapne from Hate Story 4 this year is from the 2005 flick and Raabta from Agent Vinod (2012) took just about five years to be remade as a track for the Kriti Sanon-Sushant Singh Rajput-starrer Raabta (2017).Īlso, like Raghav Sachar, who has remade Ruk Ruk, reminds us, in the mid-’90s, it was the non-film Indipop genre that churned out remixes. It’s no longer tracks from the black-and-white era or the ’60s. While remixes or remakes have been around for a few decades, what’s new is that producers and composers are looking at relatively newer songs to repackage and release. Before this, Dilbar from Satyameva Jayate that originally featured in Sirf Tum (1999), Tamma Tamma Again ( Badrinath Ki Dulhania, 2017) was from Thanedar (1990), and The Humma Song ( OK Jaanu, 2017) from Bombay (1995), were among the many others. It’s the remake of the song by the same name from the1994 blockbuster, Vijaypath. Ruk Ruk from Kajol-starrer Helicopter Eela is ruling airwaves currently.